Monday morning's Miami Herald contained a nearly full-page ad sponsored by Macy's congratulating the Miami Heat for winning the NBA Championship.
What's wrong with this picture? For starters, the Dallas Mavericks won the NBA Championship in Miami the night before. Less obvious was that even had Miami won on Sunday night, that would have tied the series at 3-3 and the Heat still would have had to win one more game, so Monday's ad would still have been premature.
The Miami New Times followed up with the Herald to get a response:
What's wrong with this picture? For starters, the Dallas Mavericks won the NBA Championship in Miami the night before. Less obvious was that even had Miami won on Sunday night, that would have tied the series at 3-3 and the Heat still would have had to win one more game, so Monday's ad would still have been premature.
The Miami New Times followed up with the Herald to get a response:
Elissa Vanaver, the Herald's vice president for human resources, said in a phone interview that the mistake was a "production error."
The advertising staff had produced a number of ads in case the Heat pulled out the series, she says, and the wrong one was placed in the layout after the Mavs took the title.
"We weren't going to sit and wait around for Game 7 to decide how to advertise something like this," she says. "That ad was in the system for the eventuality that the Heat ended up winning the title."
"We're apologizing to readers and advertisers about the mistake," she says. "I'm not sure what else there is to say about it."Miami ad congratulates the Heat for a title they didn't win [Ball Don't Lie]
Moonlighting as a blogger to pursue my interest and enjoyment of sports. Former high school and Division I athlete (now a "retired" family man) that loves watching and discussing all sports. Follow me on Twitter (@HoldoutSports) and like Holdout Sports on Facebook.
